Last updated: 9. April 2026
- Introduction
Welcome to Alpine Driver.
This Privacy Policy explains how Alpine Driver collects, uses and protects personal data when you visit our website or interact with us.
Alpine Driver organizes guided self-driving experiences across alpine passes in Switzerland. Participants drive their own vehicles and follow a guide vehicle during organized routes.
This Privacy Policy applies to all visitors and users of the website.
This policy is designed to comply with the Swiss Federal Act on Data Protection (revDSG) and, where applicable, the General Data Protection Regulation (GDPR).
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- Data Controller
The responsible person for data processing on this website is:
Alpine Driver
Owner: A. van Essel
Website: https://alpinedriver.ch
If you have questions regarding this Privacy Policy or the handling of your personal data, you may contact us via the website contact form.
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- Data We Collect
We may collect the following personal information:
- Name (optional)
- Email address
- Tour interests or preferences
- Messages submitted through forms
- Technical information such as IP address, browser type and device information
This data may be collected when you:
- fill out a form on our website
- express interest in tours
- contact us via forms or email
- interact with our website
Currently, the website is used primarily to collect interest in upcoming tours.
Direct bookings are expected to be introduced from mid-2026.
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- Purpose of Data Processing
Personal data may be processed for the following purposes:
- responding to inquiries
- informing interested users about upcoming tours
- notifying users when bookings become available
- improving the website and services
- analyzing website usage
- preventing misuse of the website
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- Forms (Typeform)
Our website may use Typeform to collect information submitted through forms.
When you submit a form, the information you provide (such as email address, tour interests or messages) may be processed and stored by Typeform.
Typeform processes personal data according to its own privacy policy.
More information can be found here:
https://www.typeform.com/help/privacy/
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- Cookies
Our website uses cookies to improve the user experience and analyze website traffic.
Cookies are small text files stored on your device.
Cookies may be used for:
- essential website functionality
- analytics and performance measurement
- marketing and advertising tracking
You can configure your browser to refuse cookies or to notify you when cookies are used.
Disabling cookies may affect the functionality of the website.
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- Cookie Consent Tool
This website uses a cookie consent tool provided by CookieAdmin.
This tool allows visitors to manage their cookie preferences and ensures compliance with applicable data protection laws.
Your cookie preferences may be stored in order to respect your choices during future visits.
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- Analytics Tools
This website uses Google Analytics, a web analytics service provided by Google.
Google Analytics helps us understand how visitors interact with our website.
Google Analytics may collect information such as:
- IP address
- device and browser type
- pages visited
- time spent on pages
- approximate geographic location
This information is used to improve the website and user experience.
Google may process this information on servers outside Switzerland or the European Economic Area.
More information:
https://policies.google.com/privacy
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- Advertising and Tracking Technologies
Our website may use tracking technologies for advertising and marketing purposes, including:
- Meta Pixel from Meta Platforms
- TikTok Pixel from TikTok
These technologies help measure the effectiveness of advertising campaigns and understand how visitors interact with the website after clicking on advertisements.
These services may collect information such as:
- IP address
- browser information
- visited pages
- interactions with the website
Data may be processed on servers outside Switzerland.
Users can control tracking through the cookie consent tool or their browser settings.
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- Comments
When visitors leave comments on the website, we collect the data shown in the comment form, as well as the visitor’s IP address and browser user agent string to help detect spam.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to determine whether you are using it.
The Gravatar service privacy policy is available here:
https://automattic.com/privacy/
After approval of your comment, your profile picture is visible to the public in the context of your comment.
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- Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS).
Visitors to the website may download and extract location data from images published on the website.
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- Embedded Content From Other Websites
Pages on this website may include embedded content (for example videos, images or posts).
Embedded content from other websites behaves in the same way as if the visitor had visited the other website directly.
These websites may collect data about you, use cookies, embed additional tracking technologies and monitor your interaction with that content.
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- Data Sharing
We do not sell personal data.
Personal data may be shared only with service providers necessary to operate the website, including:
- hosting providers
- analytics providers
- marketing technology providers
- form services such as Typeform
These providers process personal data only to the extent required to provide their services.
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- Website Hosting
This website is hosted by Novatrend Services GmbH, a Swiss hosting provider.
The hosting provider may process technical data such as IP addresses, connection data and server logs in order to ensure the secure operation of the website.
More information:
https://www.novatrend.ch
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- Data Retention
We store personal data only as long as necessary for the purposes described in this policy.
For example:
- inquiries may be stored to maintain communication history
- contact information may be stored until users request deletion
- technical logs may be stored for security reasons
Comments and their metadata may be stored indefinitely to recognize follow-up comments automatically.
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- Your Rights
Depending on applicable data protection laws, you may have the right to:
- request access to your personal data
- request correction of inaccurate data
- request deletion of your personal data
- withdraw consent to data processing
- request a copy of stored personal data
If you have left comments or submitted forms, you may request an export of the personal data stored about you.
You may also request deletion of your personal data unless we are required to retain it for legal or administrative reasons.
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- Data Security
We take appropriate technical and organizational measures to protect personal data from unauthorized access, misuse or loss.
However, no internet transmission can be guaranteed to be completely secure.
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- Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page with an updated revision date.
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- Contact
If you have questions about this Privacy Policy or the handling of personal data, you may contact us via the website.
Website:
https://alpinedriver.ch
Owner:
A. van Essel